{"id":112439,"date":"2024-04-07T04:07:59","date_gmt":"2024-04-07T08:07:59","guid":{"rendered":"https:\/\/interamerica.org\/?p=112439"},"modified":"2024-04-11T07:16:05","modified_gmt":"2024-04-11T11:16:05","slug":"sanitarium-retirera-certains-produits-du-marche-afin-de-sadapter-aux-tendances-alimentaires","status":"publish","type":"post","link":"https:\/\/interamerica.org\/fr\/2024\/04\/sanitarium-retirera-certains-produits-du-marche-afin-de-sadapter-aux-tendances-alimentaires\/","title":{"rendered":"Sanitarium retirera certains produits du march\u00e9 afin de s\u2019adapter aux tendances alimentaires"},"content":{"rendered":"

La division n\u00e9o-z\u00e9landaise de l\u2019entreprise alimentaire tente de simplifier ses op\u00e9rations.<\/span><\/i><\/p>\n

Le 7 avril 2024 | Nouvelle-Z\u00e9lande | <\/span>Adventist Record<\/span><\/i><\/p>\n

En Nouvelle-Z\u00e9lande, la marque Sanitarium mettra, sous une nouvelle proposition, un terme \u00e0 sa production de muesli, de granola, de flocons, de grappes de c\u00e9r\u00e9ales et de c\u00e9r\u00e9ales souffl\u00e9es d\u2019ici juin 2025, car les tendances relatives au petit d\u00e9jeuner font changer la demande des consommateurs.<\/span><\/p>\n

Si cela se confirme, la proposition verra l\u2019entreprise simplifier sa gamme de produits pour se concentrer sur les marques tr\u00e8s populaires en devenir, soit Weet-Bix, Weet-Bix Bites et UP&GO. <\/span><\/p>\n

\"\"

En Nouvelle-Z\u00e9lande, l\u2019entreprise alimentaire Sanitarium mettra un terme \u00e0 sa production de muesli, de granola, de flocons, de grappes de c\u00e9r\u00e9ales et de c\u00e9r\u00e9ales souffl\u00e9es d\u2019ici juin 2025. [Une photo de Sanitarium Nouvelle-Z\u00e9lande]<\/span><\/p><\/div>Selon Michael Barton, directeur g\u00e9n\u00e9ral de Sanitarium Nouvelle-Z\u00e9lande, des \u00e9tudes montrent que plus de 20\u00a0% des N\u00e9o-Z\u00e9landais ne consomment plus, le matin, de c\u00e9r\u00e9ales de petit d\u00e9jeuner traditionnelles, mais qu\u2019ils pr\u00e9f\u00e8rent les boissons chaudes et les petits d\u00e9jeuners liquides transportables.<\/span><\/p>\n

\u00ab\u00a0Nos ventes de muesli, de granola, de grappes de c\u00e9r\u00e9ales, de Light \u2018n\u2019 Tasty et de c\u00e9r\u00e9ales souffl\u00e9es ne repr\u00e9sentent que 10\u00a0% de nos ventes, mais elles ont baiss\u00e9 de mani\u00e8re constante au fil des ans, a expliqu\u00e9 M.\u00a0Barton. Le march\u00e9 du petit d\u00e9jeuner est en transformation, et nous avons vu un changement mondial dans le format des c\u00e9r\u00e9ales qui sont consomm\u00e9es. Nous devons harmoniser notre production aux d\u00e9sirs et aux demandes en \u00e9volution des consommateurs.\u00a0\u00bb<\/span><\/p>\n

D\u2019apr\u00e8s M.\u00a0Barton, il faudrait injecter 28\u00a0millions de dollars n\u00e9o-z\u00e9landais (environ 16,7 millions de dollars am\u00e9ricains) dans les cha\u00eenes de production de granola, de muesli, de c\u00e9r\u00e9ales souffl\u00e9es et de flocons, qui existent depuis les ann\u00e9es 1940, afin d\u2019actualiser le b\u00e2timent et l\u2019usine de production et soutenir la production, ce qui n\u2019est pas viable lorsqu\u2019on consid\u00e8re les pr\u00e9f\u00e9rences en pleine \u00e9volution des consommateurs ainsi que le d\u00e9clin des ventes pour ce type de c\u00e9r\u00e9ales.\u00a0<\/span><\/p>\n

\u00ab\u00a0Si la proposition va de l\u2019avant, cela impliquerait la perte de 49 postes de logistique de fabrication et de direction, a dit M.\u00a0Barton. Notre priorit\u00e9 imm\u00e9diate est de passer au travers de la p\u00e9riode de consultation avec notre personnel afin de nous assurer qu\u2019il est pleinement soutenu durant cette p\u00e9riode difficile et d\u00e9concertante.<\/span><\/p>\n

\u00ab\u00a0Nous sommes comme une famille, chez Sanitarium, et cette proposition n\u2019est pas facile. Nous nous sommes engag\u00e9s \u00e0 soutenir tous nos employ\u00e9s et \u00e0 prendre soin d\u2019eux. Notre plan prend en consid\u00e9ration la mise \u00e0 pied ou la r\u00e9affectation graduelle de 49\u00a0personnes au cours des 15\u00a0prochains mois. Si notre proposition va de l\u2019avant, les employ\u00e9s affect\u00e9s par le changement recevront d\u2019enti\u00e8res prestations, les services de conseillers financier et personnel ainsi qu\u2019une aide \u00e0 l\u2019emploi et des conseils relatifs \u00e0 la transition vers un autre emploi dans le cas de ceux qui ne peuvent \u00eatre transf\u00e9r\u00e9s \u00e0 un autre poste au sein de l\u2019entreprise\u00a0\u00bb, a ajout\u00e9 M.\u00a0Barton.<\/span><\/p>\n

Le plan de 15\u00a0mois propos\u00e9 implique l\u2019interruption de la production de Muesli, de Granola, de Light \u2018n\u2019 Tasty, de Honey Puffs, de Weeties, de Weet-Bix Clusters, de Cluster Crisp et de Puffed Wheat d\u2019ici le milieu de l\u2019ann\u00e9e 2025. Cependant, les produits demeureront disponibles dans la plupart des supermarch\u00e9s et dans les services d\u2019alimentation en gros ou en portion individuelle jusque-l\u00e0.<\/span><\/p>\n

Les produits populaires Skippy Cornflakes, Ricies, Weet-Bix et Marmite continueront d\u2019\u00eatre fabriqu\u00e9s \u00e0 l\u2019usine de production Sanitarium d\u2019Auckland.<\/span><\/p>\n

L\u2019annonce ne s\u2019applique qu\u2019\u00e0 la branche n\u00e9o-z\u00e9landaise de Sanitarium, car cette gamme de produits n\u2019est pas offerte en Australie.<\/span><\/p>\n

La <\/span>version originale<\/span><\/a> de cet article a \u00e9t\u00e9 publi\u00e9e par <\/span>Adventist Record<\/span><\/i>.<\/span><\/p>\n

Traduction\u00a0: Marie-Mich\u00e8le Robitaille<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La division n\u00e9o-z\u00e9landaise de l\u2019entreprise alimentaire tente de simplifier ses op\u00e9rations. Le 7 avril 2024 | Nouvelle-Z\u00e9lande | Adventist Record En Nouvelle-Z\u00e9lande, la marque Sanitarium mettra, sous une nouvelle proposition,…<\/p>\n","protected":false},"author":3,"featured_media":112180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,19],"tags":[],"class_list":["post-112439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-de-leglise-mondiale","category-rss-francais"],"acf":[],"yoast_head":"\nSanitarium retirera certains produits du march\u00e9 afin de s\u2019adapter aux tendances alimentaires - \u00c9glise Adventiste Du Septieme Jour - Inter Am\u00e9rique Division<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interamerica.org\/fr\/2024\/04\/sanitarium-retirera-certains-produits-du-marche-afin-de-sadapter-aux-tendances-alimentaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanitarium retirera certains produits du march\u00e9 afin de s\u2019adapter aux tendances alimentaires - \u00c9glise Adventiste Du Septieme Jour - Inter Am\u00e9rique Division\" \/>\n<meta property=\"og:description\" content=\"La division n\u00e9o-z\u00e9landaise de l\u2019entreprise alimentaire tente de simplifier ses op\u00e9rations. 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