Cristel Romero encourages communicators to use their gifts to create purposeful content and share hope through digital platforms.
March 29, 2026 | Miami, Florida, United States | Libna Stevens, Inter-American Division News
What if creativity is not just a talent—but a calling?
That was the central message of a recent digital discipleship training led by Cristhel Romero, marketing specialist and producer at the Inter-Oceanic Mexican Union, who urged participants to rethink their role in communication and ministry.
“I’m going to tell you something personal,” Romero began. “For a long time, I was ashamed of being creative.”
She shared how she once pursued a career path that did not align with her passion, ignoring what she now recognizes as God’s purpose for her life. “Until one day, God told me, ‘That’s not the way,’” she said.
Today, Romero sees her work in communication and marketing not only as a profession, but as a gift. “It’s one of the most beautiful gifts God has given me,” she said. “There hasn’t been a single day I’ve regretted it.”
Created to Create
Romero highlighted a theological perspective rooted in the book of Genesis, explaining that God shares aspects of His character with humanity—including the ability to create.
“God created from nothing—life, nature, beauty,” she said. “And that capacity was also given to us.”
In a digital age dominated by constant scrolling and content consumption, Romero warned of a deeper imbalance. “We weren’t created to consume—we were created to create,” she emphasized.
For her, creativity becomes a pathway to discipleship. Every individual carries a unique message shaped by personal experiences, faith, and perspective. “That message is different for everyone,” she said. “But one thing remains the same—you have to share the good news you’ve received.”
From Idea to Impact
Romero’s session also offered practical guidance on how to translate that calling into action, particularly in the digital space.
She outlined a five-step process for creating meaningful content, beginning with something simple: writing ideas down. “Always carry a notebook,” she advised. “When an idea comes, write it down—even if you develop it later.”
From there, she encouraged participants to define content “pillars”—key themes that guide communication efforts. These pillars, she explained, serve as a compass for consistent and purposeful messaging.
“Once you identify your pillars, you will never run out of ideas,” she said.
Planning is equally important. Romero emphasized the value of content calendars, aligning posts with key events, church initiatives, and community moments. She also introduced tools such as Meta Business Suite and Metricool to help schedule and manage content efficiently.
But beyond strategy and tools, she reminded participants that digital ministry remains deeply personal.
Beyond the Screen
Drawing from the ministry of Jesus, Romero illustrated how digital engagement mirrors real-life discipleship.
“There were those who heard about Him, those who followed Him, and those who became disciples,” she explained.
In today’s context, she said, these groups can be seen as reach, audience, and core community, the people who not only consume content, but respond, engage, and ultimately take steps of faith.
“Did your content connect? Did your call to action work?” she asked, encouraging participants to evaluate not just performance metrics, but spiritual impact.
Still, Romero stressed that no digital tool can replace genuine human connection.
“There are things no tool can do for you,” she said. “That message at 11 p.m., that comment from someone going through something difficult, that requires prayer, attention, and care.”
A Call to Create for Christ
As she concluded, Romero challenged participants to take intentional steps in their digital ministry, including creating and scheduling content, engaging with audiences, and measuring impact.
But above all, she reminded them of their purpose.
“Tools are just tools,” she said. “You are the messenger—and the message you carry is worth eternity.”
In a world filled with noise, Romero emphasized that creativity, when surrendered to God, becomes a powerful instrument for sharing hope, adding that for those willing to listen—and create—the opportunity to reach lives has never been greater.