Final episode challenges content creators to prioritize faithfulness over metrics in online ministry.
April 12, 2026 | Miami, Florida, United States | Libna Stevens. Inter-American Division News
The Creative Disciples series concluded on April 12, 2026, with a strong call for church members, ministry leaders, and digital creators to rethink how they measure success in online evangelism and focus instead on lasting spiritual impact.
The final episode, led by Felicia Lee, women’s ministries leader for the Northern New England Conference, brought together key lessons from the series while highlighting the importance of using digital platforms intentionally to share the gospel.
“This series has been phenomenal,” Lee said, noting that presenters throughout the program offered practical ways for individuals to allow God to use their talents and online presence to reach others. “We’ve been learning how to make a lasting impact online.”
A Personal Journey into Digital Ministry
Lee shared her own journey into digital ministry, which began unexpectedly during her studies in communication and media. Originally aspiring to become a teacher, she said her experience in Jamaica introduced her to radio and television, ultimately shaping her path in communication.
At the same time, she was navigating a personal journey of learning how to care for her hair, an experience that became a turning point for ministry.
“As I was learning how to care for the health of my hair, I began to realize that the same principles we use to grow our faith can be applied to other areas of our lives,” she said.
Lee explained that simple elements such as water, oil, and consistency carried spiritual parallels. “Water in the Bible represents Jesus Christ, the living water. Oil represents the Holy Spirit,” she said. “These same principles apply not only to our spiritual growth but to how we manage our lives.”
What began as a practical solution, recording videos to answer questions about her hair care routine, quickly evolved into a ministry platform. “Anytime someone asked what I was doing, I could just point them to the video,” she said. “But it also became an opportunity to share how they could grow in their relationship with God.”
Over time, her content expanded to serve women in different life stages, including single women and newly married couples, as she shared lessons God was teaching her.
Redefining Impact in the Digital Space
As her online presence grew, Lee said she encountered a challenge common among digital content creators, the temptation to measure success through views, likes, and engagement.
“You start looking at the numbers—200 views versus 20,000 views—and you begin to question what worked and what didn’t,” she said. “It can become confusing when you’re trying to balance what gets attention with what God is calling you to do.”
Lee cautioned that while digital metrics can be useful indicators of reach, they can also become misleading when used as the primary measure of success.
“These metrics can show reach, but they don’t always show transformation,” she said.
Instead, she encouraged participants to adopt a different perspective, one centered on faithfulness rather than performance.
“We have to ask, ‘Am I being faithful to what God has called me to do?’” she said.
A Call to Faithfulness and Purpose
Throughout the episode, Lee emphasized that every piece of content shared online has the potential to influence lives, even when the results are not immediately visible.
“Every time you post something or share a message, some kind of transformation is taking place,” she said. “We may not always see it, but God is working.”
She warned that focusing too heavily on engagement metrics can lead creators down a path of prioritizing popularity over purpose. “We can start doing things just to get more views instead of asking if we are being faithful,” she said.
Instead, Lee called on content creators to remain grounded in their mission and trust that God will use their efforts in meaningful ways.