Mexico’s Online Evangelistic Series Breaks Records with Nearly 2 Million Reached

United church efforts, radio and digital platforms, and Houses of Hope drive unprecedented results.

September 25, 2025 | Monterrey, Nuevo León, Mexico | Libna Stevens, Inter-American Division News

The Seventh-day Adventist Church in Mexico recently concluded its annual national online evangelistic campaign, capping months of coordinated efforts from leaders and members to spread the gospel through neighborhoods, cities, and digital communities across the country. Streamed live September 6–13, 2025, from Las Lomas Adventist Church in Monterrey, the series marked the church’s fifth consecutive online campaign, organized in collaboration with the five unions, or major church regions, in Mexico.

The campaign, themed “Decide Vivir Feliz” (“Decide to Live Happy”), was led by Pastor Luis Orozco, youth ministries director of the North Mexican Union. Each evening, Orozco invited viewers to discover genuine happiness in Jesus and the Scriptures.

“Happiness is found when our character reflects the character of Christ,” Orozco said, pointing audiences to joy beyond emotions or circumstances. “Jesus was able to find joy even in the face of defeat. In God there is companionship, strength, and true identity.”

Drawing from personal experiences of tragedy, loss, and physical challenges, Orozco reminded viewers that faith in Christ makes it possible to rise above pain. “The more your character resembles Jesus, the happier you will be,” he emphasized, as testimonies of believers overcoming grief and hardship were shared throughout the week.

Stories of Transformation

By the end of the series, more than 3,500 new believers were baptized, while thousands more remain engaged in Bible studies that will yield additional baptisms in the weeks ahead.

Among them was 19-year-old Alan Cedillo, a communication student in Monterrey’s public university. After battling stress and social anxiety, Alan sensed God’s call on the seventh night of the series and chose to be baptized. “Amid personal struggles, I found peace and felt Jesus transform me,” he said. “I felt calmness, understanding a lot of my social anxiety, and little by little I began to feel Him as my friend, my provider, my guide.”

That transformation pushed him to witness on his university campus. Together with church friends, he began producing creative video interviews that invited fellow students to think about life after death, judgment, and the hope found in Christ. During the campaign, he sealed his commitment through baptism.

Elsi De Jesús Hernández, a 15-year-old high school student, was also baptized along with her mother. She had first attended a neighborhood campaign near her grandmother’s home, and by May they were both taking Bible studies together. “Come this Decide to Live Happy week, I knew I wanted to have Jesus in my life—He’s been my guide,” Elsi said.

Stories like Elsi’s and Alan’s reflect the broader impact of the campaign. Thousands of people were connected through community outreach projects, neighborhood evangelistic efforts, and digital engagement with dozens of Adventist influencers and creative disciples across major cities and states in Mexico, church leaders reported.

Houses of Hope Multiply Nationwide

The live series reached nearly two million people—a historic milestone—through YouTube, Facebook, Hope Channel Inter-America, 3ABN Latino, 33 radio stations (including secular networks), and thousands of in-person gatherings. More than 25,000 small groups and “Houses of Hope” welcomed friends and neighbors to watch together.

At Iglesia Adventista Alfa y Omega in Monterrey, 25 of its 150 members opened their homes, while four small groups streamed the series together. Across the district’s six congregations, the initiative totaled 80 Houses of Hope and 20 small groups, with 54 visitors participating during the week-long event.

“What fills me the most is seeing how members are embracing this new evangelism modality, combining traditional and non-traditional methods and using every available communication channel in the best possible way,” said Pastor Arturo King, president of the North Mexican Union.

The union, which oversees more than 138,000 members in 1,193 congregations, saw a surge of leadership and member involvement across its nine conferences and two mission fields. “For us, this campaign is not only about what we are experiencing now, but about building great momentum for the future,” King said. “The greatest impact is that members are reaching more people than ever before.”

From Living Rooms to Public Spaces

That momentum was fueled by months of preparation in northern Mexico, including a prophetic caravan illustrating Daniel 2, Vacation Bible Schools in parks and plazas, and Pathfinder-led activities in neighborhoods. “We have been taking the church to the streets, carrying out programs while also promoting our I Want to Live Healthy initiative and other community projects,” King said. More than 70 evangelistic campaigns were also held in Monterrey in May with support from Adventist World Radio.

A central factor in the campaign’s success, King explained, has been the thousands of Houses of Hope nationwide. “It’s a simple concept: a home opened to feature the evangelistic series, where people could connect, fellowship, and experience community,” he said. “Many people who would not go to a church enjoyed gathering in a home. In some districts, there were four or five times more Houses of Hope than small groups.”

For King, the Houses of Hope represent both an opportunity and a responsibility. “This is a window of opportunity we have right now,” he said. “Things can change quickly, but we must use every media and every setting available to reach those who still need to hear the message of salvation.”

Changed Lives Across Mexico

In Monterrey’s outskirts, María del Carmen Cortez and her husband, Rafael González, opened their home for the series after an invitation from a small group leader. By the fourth night, neighbors filled the streets, singing, watching the program, and sharing suppers of tamales and tortillas. “The testimonies touched on real issues people face every day and sparked conversations that opened the door for discipleship,” Cortez said.

According to Pastor Sergio Arévalo Delgado, who leads the Juárez Norte district where Cortez lives, the group will now be organized as a small group, with several already engaged in Bible studies and plans are underway to connect the children with Adventurer and Pathfinder clubs at a nearby church.

In Catemaco, Veracruz, Carmen Prados—once a lifelong practitioner of witchcraft—hosted a House of Hope with her husband, Salomón. Since she was baptized three years ago she has become an active member in her local church giving bible studies and leading bible studies in several small groups. She is one of more than 9,200 small groups leader and 4,700 Houses of Hope host across the Inter-Oceanic Mexican Union territory committed to ongoing discipleship throughout the year.

“This campaign reminded us not to waste time,” she said. “We must spread the good news that you can live happily in Jesus, no matter the struggles or challenges the enemy brings.”

For Darnelly Chablé in Mexico City , the campaign deepened her commitment to ministry after she, her husband, and her special-needs son were baptized earlier this year. As she learned more about the online national campaign, she began promoting it through her and her son’s social media accounts, eventually deciding to host a House of Hope in a large room where nearly a dozen families with special needs children gathered nightly to watch the series.

“People who follow me have come every night, many carrying deep emotional needs,” she said. “My testimony of how God restored my marriage has strengthened my resolve to keep reaching others.” With the support of her local church, she has committed to continue reaching new contacts in the House of Hope she hosted.

In Tuxtla Gutiérrez, Chiapas, Delfino Grajales and his family hosted 30 people, more than half were visitors in their patio each night. After every meeting, the group shared food and fellowship, strengthening friendships and faith. Even the town’s mayor, Enrique Nájera Reyes, attended with his wife. “I feel very happy to return to the ways of the Lord together with my family,” Nájera said. “It is a privilege to participate in these meetings, where one feels like part of a family and can share with brothers and friends, while also fulfilling the mission of Jesus.”

Behind the Scenes and Beyond

Each evening’s one-hour program featured original music, prayer, children’s activities, and short segments spotlighting health, possibilities, youth, publishing, and women’s ministries. More than 60 people worked in production alongside hundreds of volunteers who staffed call centers, managed marketing campaigns, and coordinated digital outreach.

The results were remarkable leaders said: 900 messages received, 145 Bible study enrollments, nearly 500 prayer requests, and dozens of follow-up calls. Thirty-three radio frequencies—including six commercial stations—broadcast the series at no cost, while 12 social media accounts amplified its reach nationwide. The Esperanza México Radio app averaged 150 live connections each night and has already surpassed 17,000 downloads.

Now in its fifth year, the online campaign has more than doubled baptismal results since 2021, surpassing 55,400 baptisms by September 13, with more expected.

Church leaders praised the results and the new vision for evangelism. “We want to give a strong push to digital evangelism, especially internet radio,” said Pastor King. “The leadership in Mexico is united, and we believe it is the work of the Holy Spirit. We are not here to compete but to add.”

Pastor Abraham Sandoval, president of the Inter-Oceanic Union, agreed: “Sometimes in our churches we doubt the impact of social media, but this report shows the great reach and results. We are grateful for what has been done.”

Pastor Ignacio Navarro, president of the Chiapas Union, said the potential is enormous: “Mexico has 850,000 members, representing 200,000 families. If each family becomes a House of Hope, we could soon reach that goal. I give glory to God for this tremendous work, and I believe we will be even stronger moving forward.”

From radio waves to living rooms, from billboards in Monterrey to WhatsApp invitations in small towns, leaders said the campaign reflects a new era of mission. “We believe God is moving His church in Mexico toward something very big,” King said.

Plans are already underway for next year’s national online evangelistic campaign, scheduled to be hosted from the Southeast Mexican Union in August 2026.

Helena Corona, Gaby Chagolla, Martín Olvera, César Martínez, and Yosainy Colina contributed information to this report.

To view a photo gallery of the series production, click HERE.

To watch the online evangelistic series of Sep. 6-13, 2025, from Monterrey, Mexico, on Hope Channel Inter-America’s YouTube Channel, click HERE

To learn more about the Decide Vivir Feliz series and evangelism initiatives across Mexico, visit esperanzamexico.com

To view a photo gallery of the series production, click HERE.