Hope Channel Inter-America Pursues New Distribution Partnerships in Colombia

Participation in the 13th ExpoComutv opens new opportunities to reach audiences across Colombia.

September 2, 2026 | Medellín, Antioquia, Colombia | Cristin Serrano and Inter-American Division News Staff

Hope Media Colombia opened talks with more than 20 telecommunications operators to potentially expand Hope Channel Inter-America’s reach across Colombia during the 13th ExpoComutv, held Aug. 26–28 in Itagüí, Antioquia.

The national telecommunications gathering brought together television channels, internet service providers (ISPs), technology companies, and content transmission providers. Hope Media Colombia used the event to present the channel’s programming and explore new distribution partnerships.

The Hope Media Colombia team participated in ExpoComutv 2026, presenting Hope Channel Inter-America to representatives of the telecommunications industry. [Photo: North Colombia Union Communication]

“It has been impressive,” Moreno said. “Many people came to us saying, ‘We like your content, but we didn’t know where to find you.’ Then they ask us how we can reach an agreement to carry the channel.”

Programming That Responds to Everyday Needs

Programs addressing mental health, physical health, and values education for children were among the offerings that generated the greatest interest during ExpoComutv.

For Moreno, that response underscored the importance of developing programming that connects with the everyday needs and concerns of viewers, regardless of their religious background.

“These are programs that respond directly to the needs of any person, whether they are Christian or not,” he said.

Hope Media Colombia is currently working to expand distribution through operators that can incorporate the full Hope Channel signal into their television services. Such agreements would make Hope Channel Inter-America programming available to viewers 24 hours a day, seven days a week.

The strategy is intended to make hope-centered programming more accessible in homes and communities where the Seventh-day Adventist Church may have little or no presence.

Hope Media Colombia gave ExpoComutv attendees an opportunity to learn more about Hope Channel Inter-America’s programming and explore new possibilities for content distribution. [Photo: North Colombia Union Communication]

ExpoComutv also brought together companies from a telecommunications industry that has undergone significant changes in recent years.

Many companies that once operated primarily as cable television providers have expanded their services and now identify as ISPs—Internet Service Providers—offering internet access to homes, businesses, and organizations as they adapt to changing patterns in the way people consume media.

For Hope Media Colombia, that changing landscape presents new possibilities for distribution.

Through these providers, Hope Channel Inter-America can potentially reach communities and territories where viewers may not actively seek out its programming through digital platforms.

“When someone searches for Hope Channel on the internet, they probably already know it exists,” Moreno said. “But there are people who are at home, in communities where we may not even have an Adventist presence, and they can come across content that responds to a need in their lives.”

A communications official from the Colombian president’s office also attended ExpoComutv, where she welcomed the Seventh-day Adventist Church’s participation and recognized its work in communications.

Hope Media Colombia’s participation in ExpoComutv was facilitated by Cablemío, an operator that already carries Hope Channel programming. That partnership helped open the door for conversations with other providers about expanding the channel’s distribution across Colombia.

ExpoComutv brought together internet service operators, television channels, and technology providers to build connections and explore new opportunities in the telecommunications industry. [Photo: North Colombia Union Communication]

For Hope Media Colombia, the new distribution opportunities represent more than expanding the reach of a television signal.

“We have become a platform for internal communication, but also a voice to external audiences,” Moreno said. “We are that force for reaching those who are not Adventists.”

Through programming focused on health, family, education, and values, the media ministry seeks to connect with audiences beyond the church. A conversation about anxiety, a program addressing physical health, or content designed to strengthen values in children could become a viewer’s first contact with a message of hope.

The expanded reach could also support local congregations. Where Hope Channel is available through regional providers, Adventist members can share the programming with relatives, friends, and neighbors, creating additional connections within their communities.

For Moreno, the conversations at ExpoComutv demonstrated the potential of new distribution partnerships to extend the church’s mission.

“Now we see opportunities to reach people we were not reaching before,” he said. “It means being present in spaces where we can reach those who might never enter a church, but who can find a program that speaks to a need in their lives and awakens their interest in knowing more about God.”